As you know from my Bio page, one of my roles in the marketing industry was marketing manager of JumpTV Inc. , an international IPTV company. At JumpTV, I was introduced to the world of web analytics and ways for reporting content streaming, user navigation using various online reporting tools.
Here are few KIPs reported on frequently to ensure that targets are exceeded based on pre-determined time frames:Top KPI’s
- Unique Visitors - GROW OUR AUDIENCE!
- New Subscribers - DRIVE SUBSCRIPTIONS!
All Dashboard Metrics
Subscribers
- Existing Subscribers - (Subscribers who signed up in a previous week)
- New Subscribers - (# new subscribers added during the week)
- Lost Subscribers - (# subscribers who cancelled during the week)
- Total Subscribers - (# existing subscribers + new - lost subscribers)
- Subscriber Growth (w/w) - (# subscribers this week /# subscribers last week -1) * 100
- Subscriber Growth (y/y) - (# subscribers this week / # subscribers in the comperable week last year) * 100
- Churn Rate - (# cancellations this week / # subscribers at beginning of the week *100
Subscriptions & Video on Demand
- Renewed Subscriptions - (Existing subscriptions)
- Canceled Subscriptions - (Subs cancelled during week)
- New Subscriptions - (Subs added during week)
- Total Subscriptions - (Renewed - Cancelled + New)
- Pay Per View Purchases - (PPV’s purchased during the week)
- # Subscriptions per Subscriber - (# subscriptions / # subscribers)
- Subscription Growth (w/w) - (# start week subs / # end week subs -1) * 100
- Subscription Growth (y/y) - (# end week subs / # last years end week subs) * 100
- Cancellation Rate (w/w) - (# last week cancelled / # start week subs) *100
Revenue
- Subscription Revenue - Renewed - (Total subscription revenue of all renewal subscriptions)
- Subscription Revenue - New - (Total subscription revenue of all newly aquired subs)
- Pay Per View Purchases - (Total PPV revenue)
- Total Revenue - (Subscription + PPV Revenue)
- Revenue Growth (w/w) - (Revenue this week / Revenue last week - 1) * 100
- Revenue Growth (y/y) - (Revenue this week / Revenue in comprable week last year -1) *100
- Revenue per subscriber (APRU) - (Revenue this week / # of subscribers)
- Avg. Subscription Price - (Total subscription revenue / total subscriptions)
- Avg. PPV Sales Price - (Total Pay Per View revenue / Pay Per View purchases)
Site Traffic
- unique Visitors - (Non-duplicated visitors per month)
- Page Views Per Viewer - (Number of pages each unique visitor visited this week)
- Page Views - (Number of pages viewed on the site)
- # Stream Views - (Number of streams served > 30 sec after opening)
- Avg. View Time per session - (Avg. # of time in minutes the steam was viewd > 30 sec after opening)
- Avg. Streams per user - (Avg. # of times a stream was opened)
- Avg. Site Conversion Rate - (New Visitors / New Subscriptions)
Marketing ROI
- Direct (Impressions) - (Number of page views from people typing jumptv.com directly)
- Natural Search (Impressions) - (Number of page views from SEO activity)
- Paid Search Traffic (Impressions) - (Number of page views resulting from our Paid Search campaigns)
- Paid Search Conversion Rate - (% of Paid Serch traffic which signs up for a subscription)
- Online Marketing Spend - (Online Media $ during the week)
- Online Subcriber Acquisition Cost (SAC) - (Online Media $ / New Subscribers)
- Online Marketing ROI - (New Subscriber Revenue From Online Aquired Viewers / Online Media $)
- Total Marketing Spend - (Total Marketing Spend)
- Overall Subscriber Acquision Cost (SAC) - (Total Marketing Spend / New Subscribers)
- Overall Marketing ROI - (New Subscriber Revenue / Total Marketing Spend)
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